Teachers Mutual Bank (TMB) needed a strategic partner to drive serious performance. Their internal marketing team had grown frustrated with an incumbent agency unable to deliver results — particularly in key verticals like Home Loans, Term Deposits, Credit Cards, Car Loans, and Travel Loans.

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After a series of internal meetings, the team at TMB invited Involve Digital to take the reins on their performance marketing. What began as a trial quickly evolved into a full strategic partnership.

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Involve Digital was engaged to design and execute a complete performance system — targeting product growth across:

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• Home Loans
• Credit Cards
• Term Deposits
• Personal Loans
• Car Loans
• Travel Loans

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Each product line had its own strategy, funnel, and KPIs — with all campaigns structured around intent, segmentation, and behavioural retargeting. The objective: drive qualified applications at scale while improving cost-efficiency across the board.

We developed fluid creative workflows to streamline compliance, accelerate approvals, and scale campaigns fast. Each product line required distinct messaging, legal copy, and targeting, so we built flexible systems to support:

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• Multi-versioned ad creative
• Dynamic keyword insertion and responsive search ad formats
• Split-testing frameworks for image/video variants
• Full integration with tracking and attribution systems

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This gave the internal team agility — without compromising governance or control.

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We consolidated TMB’s fragmented campaigns into one unified system. This included:

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• Holistic multi-channel media buying
• Always-on tracking and attribution
• Product-level reporting across Home Loans, Deposits, Cards, Loans
• Empowering the internal team with dashboards to drive growth decisions

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The result was a complete operating system for digital growth — with control, speed, and clarity.

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Campaigns were continuously improved through:

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• Bid strategy refinements
• Cost per acquisition (CPA) minimisation
• Ad rank and quality score improvements
• Funnel-wide performance testing

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This led to immediate wins — and sustainable long-term gains.

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• 91% Reduction in Google Ad Costs through aggressive optimisation
• 5090% ROI on a single Term Deposit campaign ($110K spend, $5.7M profit)
• $200M+ in Deposits Generated in 12 months
• Credit Card Applications Acquired 777% Cheaper than the industry average
• Home Loan Applications Performed 1714% Above Benchmark

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TMB didn’t just get more leads — they built a repeatable system for growth.

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