As of 2018, Steadfast Group, the largest insurance broker network in Australasia, was searching for a new agency to lead its digital marketing and creative work. Involve Digital won the account along with it's partners— but expectations were high. The outgoing agency was Bohemia Group (part of M&C Saatchi), and all performance metrics would be benchmarked against their previous year’s results using the same budget. The opportunity: prove that a performance-led approach could drive superior results with zero historical data to rely on.

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Our mandate was clear — increase the number of “Find a Broker” leads from the Steadfast.com.au website using the same annual media budget. With no existing campaign history or audience insights to lean on, we deployed an agile testing framework designed to identify high-performing channels, creative, and targeting combinations quickly. Each winning element was scaled to maximise volume without compromising cost efficiency.

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Involve Digital rebuilt the entire creative ecosystem from scratch. This included performance display banners, Google search ads, Facebook and Instagram campaigns, LinkedIn retargeting, Twitter ads, Spotify audio, and even out-of-home integrations. Every piece of creative carried a consistent brand tone and a single-minded call to action — “Find a Broker” — designed to drive qualified traffic and conversion.

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To ensure budget efficiency and long-term scalability, we structured campaigns to launch conservatively, gather performance data, then scale only the most cost-effective channels. Our media mix model enabled a dynamic reallocation of budget in real time, ensuring each dollar was working harder — delivering not just more leads, but higher intent prospects for the broker network.

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Since 2018, Involve Digital has launched and managed over 2,000 micro-campaigns across Australia and New Zealand. Each campaign underwent ongoing optimisation across creative, targeting, and bidding strategies — ensuring continuous performance uplift despite inflation and rising media costs. The campaigns consistently beat all historical KPIs set by Steadfast and played a role in their financial growth, as recognised in their 2022 shareholder report.

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• Within 3 months, Involve Digital delivered 5X more broker leads than Bohemia had achieved using just 23% of the annual budget.
• By end of Year 1, broker lead volume had grown to 6X Bohemia’s results.
• By end of Year 2, lead volume reached 7X the benchmark.
• By Year 3, Steadfast’s lead pipeline had 8Xed, still within the same budget.
• In Year 4, Involve Digital delivered 9.7X more broker leads than the prior agency using the equivalent spend — the strongest performance in the company’s history.
• Steadfast’s market capitalisation grew from $2.36 billion to $7.63 billion over the period Involve Digital has been managing their digital marketing— a strong signal of sustained business performance and brand growth.

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